COOPER CITY, FL (4/5/07) Victor Moorhatch, a 35-year veteran of the audio/video industry, has been named the national sales manager of Wireworld Cable, one of the world’s leading suppliers of high-end AV cables.

Moorhatch moves to Wireworld from Professional Audio Associates, of Woburn, MA, where he was the sales manager. Much of his career was spent on the manufacturers side with key sales and management positions at Kloss, NAD, Apogee Acoustics, and Atlantic Technology. Moorhatch started out selling retail at Wall-to-Wall Sound, Tech Hi Fi, and Tweeter, rising quickly to management positions.

"Victor Moorhatch will be a powerful addition to the Wireworld team," said the company's president and founder, David Salz. "His broad experience in every segment of this industry will improve our access in key markets and broaden the scope of our business."

A native of Philadelphia, Moorhatch developed an early passion for audio by building stereo components from Heathkit. He has a BS from Penn State, spent two years at the Wharton School of Business, and is a veteran of the US Navy.

Moorhatch will be based out of his office in Hingham, Massachusetts. He can be reached at 781-749-2943 or by email at vjmoorhatch@aol.com.

Wireworld, which was founded by Salz in 1992, is the premier provider of leading edge digital and analog cable technology for home audio and video. The company has an unmatched reputation for producing superior cables based on the use of objective perceptual testing, innovative patented designs, premium materials, and exceptional manufacturing quality.

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