Wireworld Teams with Positive Marketing for Canadian Distribution

Cooper City, FL (4/14/08) – Wireworld Cable Technology, a full-line manufacturer of award winning high quality audio/video cable solutions for custom installers, systems integrators, and high-end AV retailers, has selected Positive Marketing AV Ltd, of Mississauga, Ontario and Calgary, Alberta, to handle its distribution throughout Canada. This relationship will provide Wireworld with greatly improved access to the growing custom installation and audio-video retail markets throughout Canada.

"It was an obvious choice," said Sara Flaaten, Wireworld's Director of Operations. "Positive Marketing is a highly professional family-owned operation with full-service warehouses in Mississauga and Calgary.  They just celebrated their 20th anniversary with solid financials and an impressive range of brands, and they employ their own staff of sales associates operating in the Maritimes, Quebec, Ontario, the Prairies, and Western Canada."

"Wireworld is a great fit for our business," said Phil Bond, President of Positive Marketing. "With a wide line of critically acclaimed Audio and Video cables at all major price points and the recent addition of a structured wiring and connectors line, Wireworld provides a one-stop shop for all our dealer's cabling needs. Wireworld has a great reputation for innovative design, high product performance, excellent warranty, and a reputation for solid customer service which all aligns well with our own existing business."

Wireworld Cable Technology, which was founded by David Salz in 1992, is the premier provider of leading edge digital and analog cable technology for home audio and video. The company has an unmatched reputation for producing superior cables based on the use of objective perceptual testing, innovative patented designs, premium materials, and exceptional manufacturing quality.

For more information about Wireworld, call 954-680-3848 or visit: www.wireworldcable.com

For more information about Positive Marketing, call 866-POS-MKTG (767-6584) or visit: www.positivemarketingav.com

# # #