Wireworld Connects with Gordon Sell PR for Press Relations

COOPER CITY, FL., 7/19/04 – David Salz, the president of Wireworld, today announced the selection of Gordon Sell Public Relations, of Flemington, N.J., to handle media relations for this highly respected manufacturer of audio and audio/video cables.

Wireworld, which was founded by Salz in 1992, offers a broad spectrum of very high quality full-range and bi-wire loudspeaker cables, audio and video interconnects, digital audio interconnects, power cords, and most recently cables for the new HDMI (High Definition Multimedia Interface) and DVI (Digital Video Interface) standards. The company has an excellent reputation among audio and home theater enthusiasts for producing high quality cables based on the use of objective perceptual testing, patented designs, premium materials, and exceptional manufacturing quality.

"As Wireworld has grown, our media relations activities have multiplied," said Salz, "and we recognize the need for professional management of those relationships. Our selection of Gordon Sell Public Relations is based on the agency's excellent reputation with the consumer electronics press corps and the recommendations of existing clientele. We are confident they will improve our brand recognition, and reinforce our reputation for technical creativity and product quality."

Gordon Sell Public Relations specializes in consumer electronics and represents several of the most respected brands in that industry. The agency was founded by Gordon Sell in 1988, and is located in Flemington, NJ. The account will be managed by Sell and account executive Raney Nelson.

Agency representation for Wireworld is effective immediately.

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