Keith Haas Named Director of Sales for All Onkyo USA Brands

Haas now Director of Sales for Integra and Integra Research in addition to Onkyo and Onkyo Pro.

Upper Saddle River, NJ (11/2/05) -- Ken Araki, the new president of Onkyo USA, has named Keith Haas as Director of Sales for the company's Integra brand. Haas is currently Director of Sales for the Onkyo and Onkyo Professional brands, and will continue in those roles. Onkyo USA markets products under the Onkyo brand for major consumer electronics retailers; Integra for custom home audio-video installers; Integra Research for high-end audio-video retailers; and Onkyo Professional for audio-video production and commercial markets.

Said Araki: "After carefully evaluating the sales management relationships between Onkyo, Onkyo Professional, Integra, and Integra Research, it became obvious that we could run everything more effectively under centralized control. This approach was used very effectively during the early years of the Integra brand. It will allow us to provide a more uniform approach to sales strategies, policies, and programs; to more easily identify how and where they need to be different; and to improve communication between the four sales divisions so there is a clearer understanding of what impact each of the divisions has on each other in the marketplace."

Haas will report directly to Ken Araki and manage the coordination of the sales division. Also reporting to Araki are Executive Vice President Tom Ishii and National Sales Manager Joe Petrillo who will continue to be responsible for key account sales.

Onkyo, which takes its name from the Japanese "On" meaning 'sound' and "Kyo" meaning 'harmony,' has been producing precision audio components for over a half-century. The company's philosophy is to deliver products that are superbly designed and built to a consistently outstanding standard of excellence. Today, Onkyo is at the forefront of the home theater and digital revolutions. For more information about this and other fine Onkyo products, visit www.onkyousa.com or call 800-229-1687.

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