Digital Delivery Group Adds Emphasys Brand Custom Install Speakers to Roster

Best-In-Class Performance and Technology Combines with Stunning Design

SEATTLE (7/21/08) -- Digital Delivery Group (DDG), a consortium of regional value added consumer electronics specialty distributors, today announced an alliance with the Emphasys brand of custom installation focused loudspeakers.

With outstanding performance and timeless designs, the Emphasys brand presents a whole new concept for marketing and selling product in the residential custom installation market.  In contrast to the confusing product hierarchy of many of its competitors, Emphasys' line was designed from the ground-up to be both easy to buy and easy to sell, with products that fill the most pressing needs of installing dealers.

"Emphasys has focused on harmonizing the three critical areas of greatest importance—sound quality, form factor and a product selection that hits price point sweet spots," said Keith Marshall, President of Emphasys.  "With 20 indoor and outdoor speakers that capture the eye while delivering brilliant sonic performance, we believe Emphasys has successfully achieved this goal for installing dealers and their customers."

The performance characteristics of Emphasys speakers are surprisingly aggressive for a mid-priced brand and offer dealers some strong sales advantages. For example, the AL2™ technology in the brand's flagship products features high-quality aluminum woofers and aluminum tweeters for ultra-low distortion, improved high frequency response, better sensitivity and exceptional accuracy – all at significantly lower price points than competing designs. 

"It’s difficult for a brand to enter the DDG lineup and immediately grab the attention of our customer base," added Kaplan. "It takes a special combination of differentiated product and aggressive marketing support to create the kind of extraordinary business opportunity that we all love to get behind.  We think Emphasys does just that. It represents a new and very strong sales and profit opportunity for our dealers."

Emphasys is supported by a unique dedicated Flash web site, a 16-page lifestyle brochure, and a wide range of dealer-specific marketing materials. For additional information on the brand, please visit www.emphasysav.com.

About Digital Delivery Group (DDG)
Digital Delivery Group, a consortium of regional value added CE specialty distributors, is committed to being the leading source for sales and education of digital systems and convergence products. The members of DDG are specialists in networking products, whole house control, content storage and management, and new technology. More than just a buying group, DDG functions as a strategic resource for its vendor partners and its dealers. Digital Delivery Group’s members bring a unique level of capability to the task with many years of distributor, retail, factory and marketing experience among its members. For more information, visit www.digitaldeliverygroup.org or call David Kaplan at 509-995-1203.

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