Blaupunkt Teams Up With Hot Import Nights and DJ Miss Lisa to Put all the Music, Models, Cars, and Excitement of an HIN Show on DVD and CD

BROADVIEW, IL (2/15/07) -- Blaupunkt has announced the release of "Wheels in Action," an innovative DVD music video that captures the flavor and excitement of Hot Import Nights (HIN) car shows and the tuner car lifestyle. The DVD and companion CD feature a high-energy soundtrack mixed by the world famous DJ Miss Lisa. The DVD is packed with eye-catching scenes from HIN -- amazing show cars, models, dancing, drifting competitions, racing, and tuner events nationwide.

Directed by Michael Ryden with editing by Ryden and Brian Dressel and creative input from Blaupunkt's George Velez, the video was shot on location in Chicago, Los Angeles, Boston and Miami. The music mix was created by DJ Miss Lisa, who has been part of the HIN scene for many years, as well as the subject of photo shoots in Playboy, Maxim, and others.

"Wheels in Action is a one more element in Blaupunkt’s branding efforts to the tuner-car market," said general manager, Lutz Marschall. "This is part of our effort to transcend traditional promotion channels by immersing the Blaupunkt brand into music and video. With the changing nature of the autosound aftermarket, we are constantly looking for fresh, effective ways to communicate our brand image to our target audiences of autosound and tuner enthusiasts."

Blaupunkt's new high tech grass roots marketing programs also include widespread viral promotions, like the amazingly popular Benny and Bunny video clips. These are now available on the Blaupunkt web site, and the Bloodhound Gang's music from the video is available on iTunes downloading.

The "Wheels in Action" companion CD features all of the tracks from the DVD, as well as eight bonus party jams, including such hits as "Candy Shop," "Lose Control," and "Lean Back." The combo also includes the highly anticipated full-length version of the Blaupunkt P.I.M.P. song featuring Alex Peace. Other artists featured include La Roche, Smooth and J, Rubber Souls, The Cartel, and an impressive selection of other musicians.

"Wheels in Action" can be purchased at Hot Import Nights shows, through select Blaupunkt dealers, on-line at www.wheelsinaction.com, or downloaded instantly from iTunes. The DVD-and CD combination package has a suggested retail price of $19.95.

Blaupunkt, a company belonging to the Bosch Group, is an internationally leading manufacturer of driver information systems, car radios, car speakers and vehicle antennas. Blaupunkt has its main headquarters in Hildesheim, Germany, and maintains other production sites in Portugal, Hungary, Tunisia and Malaysia. The company posted sales of more than Euro 1.4 billion in fiscal year 2005 and employs some 9,000 people worldwide. For Blaupunkt North America dealer locations and product information, call 1(800) 950-BLAU [2528] or visit the company’s website at www.blaupunktusa.com.

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