Atlantic Technology Names Lawrence Davis Vice President of Sales

Norwood, MA (5/27/08) – Peter Tribeman, President and CEO of Atlantic Technology, a highly regarded manufacturer of loudspeaker systems for home theater, music, and architectural audio, announced today that Lawrence Davis has joined the company as Vice President of Sales.

Davis has worked in the consumer electronic industry for 28 years, holding VP-level and senior sales management positions at Monster Cable, Artison, and Bang & Olufsen. He has also spent 15 years with retailer Sound Advice, where he was a regional manager.

"We are really looking forward to having Lawrence join the team," said Tribeman. "He understands what makes this business tick from every angle. We are most impressed with his great enthusiasm and confident he will win the hearts and minds of our dealer base, and help us to broaden our reach in both the custom installation and retail channels."

"This is an exciting opportunity," said Davis. "Atlantic has a great product line, efficient sales and dealer support, an enthusiastic network of dealers, and outstanding custom installation specialists."

Davis will report to Tribeman, and will take on many of the roles of Chuck Kittelson, who was recently promoted to Director of Strategic Planning. Davis can be reached at 954 224 6506 or by email at ldavis@atlantictechnology.com.

From its inception in 1989, Atlantic Technology's mission has been to produce home entertainment products that exemplify the very best in both performance and value. The company specializes in complete high-performance multi-channel speaker systems, state-of-the-art home theater electronics components, and products for custom audio/video installation. For more information on Atlantic Technology and its many fine products for home theater and custom audio/video installation, visit www.atlantictechnology.com or call 781-762-6300.

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