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For immediate release:

Atlantic Debuts Innovative New In-Wall Theater Speakers
Atlantic Technology IWTS-7 LCR and IWTS-14 LCR
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DENVER (9/5/07) – Atlantic Technology, one of the longest-standing and best-respected manufacturers of home theater loudspeaker system, has launched two new in-wall loudspeakers systems designed for outstanding home theater and music reproduction. The IWTS-7 LCR (In-Wall Theater Systems) and IWTS-14 LCR speakers include several unusual design and convenience features, including low-resonance MDF front baffles, a unique set of acoustic adjustments for optimal integration in any room, and grille/frame assemblies that are sold separately to simplify installation and preparation in large installations and new construction.

"The IWTS-7 and -14 are the result of us rethinking in-wall speakers from the ground up" comments Atlantic Technology president Peter Tribeman. "We started by tossing out the idea that in-walls were a compromise, and committed ourselves to holding our in-walls to the same acoustic standards we have for freestanding standing speakers. In the end, these in-walls deliver outstanding home theater and music reproduction, blend transparently into any décor, and have features that make them easier to install, set-up, and adjust to fit the room they're in."

The first major departure of speakers from conventional in-wall designs is in the baffle construction. While most in-walls use low-cost plastic baffles that are prone to resonance, Atlantic has designed the IWTS-7 LCR and IWTS-14 LCR with sturdy, low-resonance MDF baffles - the same material used for the cabinets in the company's acclaimed freestanding speaker systems. This provides the drivers with a more solid footing, ensuring that the speaker's acoustic output is directed cleanly into the listening area rather than dissipated as panel vibration.

Additionally, both the IWTS-7 LCR and IWTS-14 LCR speakers have three acoustic controls to allow installers to tailor performance to the listening room. The first of these is Atlantic’s exclusive DVC™ (Directional Vector Control), an innovative circuit that adjusts the direction of the tweeter’s midrange output up or down electronically, without the mechanical and acoustic compromises of a 'pivoting' tweeter assembly. Secondly, a High Frequency Energy switch is used to adjust tweeter level for rooms that are acoustically bright or dull. Lastly, a Boundary Compensation toggle can be used to adjust the upper-bass/lower-midrange output to compensate for the sound colorations that occur when the speaker is placed near a ceiling/wall intersection. Each speaker also includes an IR knockout, making it simple to integrate remote IR sensors into the speaker front plates.

Both the IWTS-7 LCR and IWTS-14 LCR speakers use Atlantic's exclusive Low Resonance Tweeter (LRT™), which handles a greater portion of the audible spectrum than conventional tweeters. This extended range of the tweeter improves midrange dispersion for better dialogue reproduction and soundstage development than conventional in-wall designs.
The IWTS-7 LCR uses a single 6-1/2-inch long-throw woofer with a GLH (graphite-loaded Homopolymer) cone for excellent power-handling and deep bass reproduction. The IWTS-14 LCR includes two of these same drivers in a 2-1/2-way design that maximizes bass reproduction without sacrificing accuracy in the upper bass and lower midrange. The increased power handling and output of the System 14 speakers make them appropriate for larger rooms, while the System 7 speakers are best suited to small and medium-sized listening environments.

For simplified installation, the frames, grille, and cabinet of each speaker are sold as separate pieces, making it simple to install and paint the frames and grilles first, adding the speaker assembly once finishing is complete.

The Atlantic Technology IWTS-7 LCR and IWTS-14 LCR speakers will be each available in October. The IWTS-7 will have a suggested retail price of $385 each ($325 for the speaker and $60 for the separate GFR-52/7 Grille/Frame assembly.) The IWTS-14 will have a suggested retail price of $515 ($450 each for the speaker and $65 for the GFR-525/14 assembly.)

From its inception in 1989, Atlantic Technology's mission has been to produce home entertainment products that exemplify the very best in both performance and value. The company specializes in complete high-performance multi-channel speaker systems, state-of-the-art home theater electronics components, and products for custom audio/video installation. For more information on Atlantic Technology and its many fine products for home theater and custom audio/video installation, visit www.atlantictechnology.com or call 781-762-6300.

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(l to r) Atlantic Technology IWTS-7 LCR and IWTS-14 LCR rear views

   

IWTS-7 LCR and IWTS-14 LCR Specifications

 
IWTS-7 LCR
IWTS-14 LCR
Type 2-way 2-1/2-way
Drivers Woofer 6-1/2" (165 mm) GLH
Tweeter 1" Soft Dome
Woofer (2) 6-1/2" (165 mm) GLH
Tweeter 1" Soft Dome
Frequency Response 53HZ - 20kHz, +/- 3dB 47HZ - 20kHz, +/- 3dB
Nominal Impedance 6 Ω 6 Ω
Crossover Frequency 2.1 kHz 800 Hz / 2.1 kHz
Sensitivity 87 dB 87 dB
Recommended Power 10 - 100 watts 10 - 125 watts
Dimensions (grille frame) (WxHxD) 9-1/4 x 17-3/4 x 3-7/8"
(236 x 449 x 100 mm)
10-13/16 x 19 x 3-7/8"
(274 x 484 x 100 mm)
Cutout Dimensions (WxHxD) 8-1/2 x 16-3/4" (216 x 426 mm) 10 x 18-1/4" (254 x 464 mm)
Companiion Grille/Frame GFR-52/7 GFR-525/14
MSRP Speaker: $325
GFR: $60
Total: $385
Speaker: $450
GFR: $65
Total: $515











 


 

 

 

Press Contacts:

Gordon Sell   

908 788-0700

e-mail:
gordon@gspr.com

Gordon Sell
Public Relations

www.gspr.com



Atlantic Technology
343 Vanderbilt Avenue
Norwood, MA 02062

(781) 762-6300

Gordon Sell Public Relations
63 Main Street
Flemington, NJ 08822

(908) 788-0700