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For immediate release:

New Atlantic Technology In-Wall Speaker Delivers LRT™ Technology at Lower Price Point

NORWOOD, MA (3/13/08) -- Atlantic Technology has introduced the IWTS-4LCR, an in-wall loudspeaker that inherits much of the technology and installation simplicity of the company's high-end in-wall designs, but at a significantly lower cost. The speaker represents the lowest price point yet to incorporate the company's highly regarded Low Resonance Tweeter (LRT™). LRT technology delivers much wider midrange dispersion than conventional in-wall speakers for greater placement flexibility, but without the acoustic and mechanical drawbacks of more conventional "pivoting tweeter" designs.

"Our LRT is the most elegant and effective solution we've yet seen to the placement problems facing installers every day," comments Atlantic Technology Director of Marketing Steve Feinstein. "The problem with most in-walls is that even if there is a pivoting or directional tweeter assembly, most of the directionally-critical  midrange frequencies are still handled by the woofer - which isn't pivoting, and has much more limited dispersion than the tweeter anyway. Our LRT crosses over a full octave or more below most designs, allowing the IWTS-4 to cover the entire listening area beautifully in both the midrange and treble, even when it’s mounted high up on the wall."

Atlantic's 1-inch silk dome Low Resonance Tweeter, originally developed for the company's high-end In-Wall Closed Box series, further benefits from an aluminum faceplate with a precision horn profile that optimizes the dispersion. Bass duties in the IWTS-4LCR are handled by a powerful 6-½” GLH (Graphite-Loaded Homopolymer) woofer for solid and linear bass reproduction down to 57 Hz.  The speaker also features a three-position High Frequency switch located on the front baffle that allows the installer or owner to tailor the speaker’s sound to the room’s acoustics, or to adjust the HF balance for personal taste.

The Atlantic Technology IWTS-4LCR will be available in April at a suggested retail price of $250.00 each.

From its inception in 1989, Atlantic Technology's mission has been to produce home entertainment products that exemplify the very best in both performance and value. The company specializes in complete high-performance multi-channel speaker systems, state-of-the-art home theater electronics components, and products for custom audio/video installation. For more information on Atlantic Technology and its many fine products for home theater and custom audio/video installation, visit www.atlantictechnology.com or call 781-762-6300.

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Press Contacts:

Gordon Sell   

908 788-0700

e-mail:
gordon@gspr.com

Gordon Sell
Public Relations

www.gspr.com



Atlantic Technology
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Norwood, MA 02062

(781) 762-6300

Gordon Sell Public Relations
63 Main Street
Flemington, NJ 08822

(908) 788-0700