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For immediate release:

Atlantic Technology In-Wall LCR Combines THX Level Performance with Simple Horizontal Installation in Standard Wall Cavities


Atlantic Technology IWT-155 LCR. Click any photo for high resolution JPEG image file.


DENVER (9/3/08) -- Atlantic Technology previewed its forthcoming IWTS-155 LCR in-wall loudspeaker to custom installation professionals at the 2008 CEDIA Expo here today. Designed to deliver THX level performance, but still mount either vertically or horizontally in a standard 2x4 wall cavity, the speaker is ideal for use as a high quality L/R speaker, or as the center channel speaker in a complete In-Wall THX system.

"The IWTS-155 LCR will be THX Certified when used with its optional back box," comments Atlantic Technology Marketing Director Steve Feinstein. "This will give installers THX performance in a speaker that is compact enough to be installed horizontally between standard 16 inch-on-center stud construction - something many THX certified speakers are too large to do. The 155 LCR can be used for all three front speakers, delivering perfectly-balanced sound and THX-level performance. Additionally, the 155 will be ideally suited as a center channel match with Atlantic’s THX-certified IWCB-727 and IWTS-30 LCR in-wall speakers when a horizontal center channel speaker is desired."

The IWTS-155 LCR features dual 5-1/4" long-throw cone woofers flanking Atlantic Technology's proprietary 1” soft-dome Low Resonance Tweeter (LRT™). Developed for the company's In-Wall Closed Box series, this tweeter employs a crossover point a full octave or more below most designs, giving the 155 LCR substantially wider midrange dispersion characteristics than conventional designs. As a result, the IWTS-155 LCR has a very high degree of placement flexibility while still delivering remarkably clear, powerful, and detailed output throughout the listening room.

The IWTS-155 LCR features a 1-inch thick, non-resonant MDF baffle, resulting in excellent acoustic performance, free of the 'ringing' effects that plague many in-wall speakers that use plastic or aluminum baffles. It includes Atlantic's High Frequency and Boundary Compensation controls, allowing the output to be tailored for specific room acoustic and placement considerations.

The IWTS-155 LCR will be available for shipment in the fourth quarter of 2008 at a suggested retail price of $750 ea. Optional back-box and New Construction brackets will also be available at a modest cost.

From its inception in 1989, Atlantic Technology's mission has been to produce home entertainment products that exemplify the very best in both performance and value. The company specializes in complete high-performance multi-channel speaker systems, state-of-the-art home theater electronics components, and products for custom audio/video installation. For more information on Atlantic Technology and its many fine products for home theater and custom audio/video installation, visit www.atlantictechnology.com or call 781-762-6300.

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Press Contacts:

Gordon Sell   

908 788-0700

e-mail:
gordon@gspr.com

Gordon Sell
Public Relations

www.gspr.com



Atlantic Technology
343 Vanderbilt Avenue
Norwood, MA 02062

(781) 762-6300

Gordon Sell Public Relations
63 Main Street
Flemington, NJ 08822

(908) 788-0700